Importing fresh
produce into Batam
since 2008.
Fresh produce
is not a luxury.
“Every family in Batam deserves access to quality produce at a fair price. That belief shapes how we buy, how we store, and how we price. It is also why we source direct — fewer hands between the farm and the market means better quality and a more stable price for everyone.”
Vision
To be Batam's most trusted name in fresh produce — leading with quality, integrity, and dedication so every family and business we serve gets the freshest possible choice, every single day.
Mission
- Lead with motivation and initiative — constantly improving how we source, store, and deliver fresh produce.
- Keep our products economical and accessible through strong, direct supplier partnerships.
- Lead every operation with clear accountability, from warehouse to last-mile delivery.
- Serve with dedication — building lasting trust through honesty, consistency, and care for our community.
Built to Keep
Everything Fresh.
Our primary storage facility in Batu Ampar, Batam — built to handle high-volume daily throughput of fresh horticulture products from across Indonesia and abroad.
Temperature-controlled cold storage dedicated to preserving the quality of imported fruits and perishable goods — maintaining optimal freshness from arrival to delivery.
Our fleet of 15 trucks covers all of Batam six days a week — ensuring distributors, supermarkets, and suppliers receive their orders fresh, on time, without exception.
Every product is graded and inspected before dispatch. Our quality control process ensures that only produce meeting our standards leaves the warehouse — protecting every customer's trust.
16 Years of
Growth & Trust
The Beginning
PT. Segar Prima Jaya was founded by Bapak Ngi Meng and partners with a vision to provide more variety and affordable horticulture products for Batam's residents. We began supplying vegetables — onions, potatoes, carrots, cabbage, tomatoes, ginger — from Medan, Bandung, and Java.
Scaling Up
By 2017, we had grown to a ±3,000m² warehouse area and ±1,200m² cold storage facility. We established PT. Anugerah Niaga Pratama (ANP) as a new group company to expand our distribution network, while continuing to build our fleet and workforce to support city-wide delivery.
Going International
We entered the fresh fruit import market, sourcing directly from Singapore, Malaysia, Thailand, Australia, China, and other countries — bringing world-class fresh fruits to meet the needs of Batam's local market and beyond.
Committed to Batam
SPJ actively participates in the Batam City Government's market stabilization operations (Operasi Pasar) run by Dinas Perindag Kota Batam, and has received multiple awards from the Batam City Mayor for our contribution to price stability and community welfare.